The stack
Ranked by leverage, not by importance. Rank one generates opportunity from nothing; rank five protects money you've already won.
Phone Conversation Assets live
The only skill that creates something from nothing. Everything downstream is conversion — this is origination. Your call practice page is already the deepest asset you own: a dread ladder, a two-minute pre-call routine, twenty written scripts, and a predicted-vs-actual log.
Listing Presentation Assets live
Listings compound — they produce buyer leads, sign calls, and referrals in a way buyer-side deals never do. You have a full four-stage flow built (walkthrough → discovery → plan of action → price), plus drills, plus a Chinese-language track. The bilingual capability is a genuine moat in the GTA; treat it as a separate practice line, not a translation.
Follow-Up Discipline Page empty
More system than skill. The bottleneck is never knowing what to say — it's doing it on a Tuesday when nothing feels urgent. Ranked above camera because filling a leaky bucket faster isn't a strategy. Your SOP page for this is currently blank; the build plan is drafted and ready to load into it.
Speak to Camera Page empty
A multiplier, not a foundation. It fills the top of the funnel and makes sellers arrive at the listing appointment already half-convinced — but if ranks 1–3 are weak, more attention just produces more leads you fail to convert. Build it once the daily habits hold.
Negotiation / Offer Presentation Page empty
Last by frequency, not by consequence. You'll negotiate a few times a month and prospect a few hundred times — but a single bad negotiation costs a client real money and is the one failure they'll describe accurately to other people for years. Trains through prepared language and post-mortems, not volume.
Why the sequence matters more than the list
Two of these five are daily habits (phone, follow-up). Three are periodic practices (listing presentation, camera, negotiation). They fail in completely different ways, and that distinction should drive your build order.
Daily habits — install one at a time
- Fail from decision fatigue and friction, not from ignorance.
- Need a fixed trigger, a tiny minimum version, and a visible streak.
- Installing two simultaneously roughly halves the odds of either surviving.
- Take about 4–6 weeks to become automatic. Rushing this wastes the whole quarter.
Periodic practices — schedule, don't habituate
- Fail from lack of reps and lack of honest review.
- Need a calendar slot and a partner, not a streak.
- Can be added on top of established habits without competing for the same willpower.
- Improve fastest with recorded self-review and post-mortems.
The 90-day build
Three phases, four weeks each. Tick items as you complete them.
Weekly operating rhythm
What a full week looks like once all three phases are installed. Before that, only run the rows for phases you've reached.
| Slot | What | Time | Asset |
|---|---|---|---|
| Daily · 9:00 | Call block — 5 calls, warmest first, standing, timer on | 20 min | Pre-Call ↗ · Calls ↗ |
| Daily · 9:20 | Follow-up block — nurture bucket first | 10–60 min | Follow-Up ↗ |
| Daily · evening | Log calls (predicted vs actual) · build tomorrow's list of 10 | 5 min | Call log ↗ |
| Mon / Wed / Fri | Listing presentation drill — rotate WT → DC → POA → PP | 20 min | lpen ↗ · Drill ↗ |
| Tue / Thu | Chinese listing presentation — audio practice | 15 min | lpzh ↗ |
| Tue / Thu | Camera session — one drill from the 30-day plan | 30 min | On-Camera ↗ |
| Weekly · Fri | Negotiation session — role-play or scenario drill | 45 min | Negotiation ↗ |
| Weekly · Sun | Review: call log gaps, follow-up metrics, streaks, one line forward | 20 min | All logs |
| Per deal | Negotiation post-mortem within 48h of firm | 15 min | Post-mortem template |
What you're measuring
Leading indicators only. Deals are too slow and too noisy to steer by.
| Skill | Metric | Where it lives |
|---|---|---|
| Phone | Calls logged · day streak · average over-prediction gap | Call Practice log |
| Phone | Conversations per week (not dials) | Call log |
| Listing presentation | Appointments held → listings signed · drill reps per stage | lpen stats |
| Follow-up | Streak days · % of database touched in 30 days · speed to first response | CRM + follow-up SOP |
| Camera | Videos published · average watch time · drop-off second | Platform analytics |
| Negotiation | Post-mortems completed · concessions traded vs given free | Post-mortem log |
Failure modes for the plan itself
- Building pages instead of using them. You have strong assets already. Making a sixth page feels productive and is the most sophisticated form of avoidance available to you.
- Advancing phases on schedule rather than on evidence. If the 9:00 block missed three days in week four, phase one repeats. The calendar is not the criterion.
- Adding the fun skill early. Camera work is the most enjoyable of the five and the least load-bearing. It will try to jump the queue.
- Practising the strong stage. In the listing flow, most agents rehearse the walkthrough and neglect the price presentation — which is the stage that actually decides the outcome.
- No Sunday review. Every one of these systems has a log, and a log nobody reads is just a chore.
One last thing. The ranking says phone is first, but the real reason it's first is subtler than lead generation: it's the only skill on this list where the obstacle is discomfort rather than knowledge. You already know how to do it. The other four are things to learn; this one is a thing to stop avoiding — which is why it gets the protected slot at nine in the morning, before the day can argue with it.
All links
Every asset in one place. Bookmark this page and work from here.
1 · Phone conversation
2 · Listing presentation
3 · Follow-up discipline
4 · Speak to camera
5 · Negotiation / offer presentation
Dashed borders mark pages that returned blank when I checked them — the links work, there's just nothing loaded there yet.